Meredith Collins, Vice president f marketing, visits stores located in Columbus, Ohio, an important region while using greatest market as well as the finest impact on revenue growth.
More so, they posed a greater risk because the consumers in America had come to be more conscious about healthy lifestyle and thereby facilitate the growth of retail stores such as Whole Foods.
It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Also, as the food retailer margins were low, individual company profitability depended on maintaining high sales volume and operating efficiency.
Reed customers were older and affluent players, so Reed should extend its services further to create an altogether new class for itself. The business ought to increase the private labels to twenty five percent of the total products, which are on offer.
These five forces includes three forces from horizontal competition and two forces from vertical competition. Discussed the case analysis and approach with classmate Ananya MannaPage 11 Recommended. Her options include retreating from cost competition and focusing on quality or implementing more private-label brands and competing more strongly on cost.
OptionsThe options which can be considered for evaluation by Reed are as follows: This is because it is largely assumed that with maintaining this campaign, the consumers will eventually change their perception of Reed Supermarkets as a store that is high-priced and only set up for the affluent consumers.
Experiment by dedicating separate stores where Reed can concentrate only on the price sensitive customers by moving to daily low priced models. Apply the analyses at proposed level.
After defining the problems and constraints, analysis of the case study is begin. This shows that the campaign was successful in attracting more price sensitive customers, especially the middle and lower class customers and hence resulted in increased sales.
Reed cannot expand its market share by adding new stores in Columbus market at least in the next two years due to capital constraints5. Change in population growth rate and age factors, and its impacts on organization.
Page 5Managerial Communication - I M. There may be multiple problems that can be faced by any organization. Reed launched its dollar special campaign in June to revise its only for the opulent image and reposition itself as an affordable brand with a hope to win back its loyal Reed supermarkets back.
As dollar stores supply only limited items, Reed can focus on moving towards one stop shopping by increasing the ambit of its products. To have a complete understanding of the case, one should focus on case reading.
If the higher end brand image is diluted by introducing low priced goods and deal campaigns, then the Reed will lose out the regular up-scale customers 3. This is largely because the consumers greatly value low prices in the present economy.
The new plan can also help locate Reed's customer base and build loyalty from its consumers as well as attracting new customers.
Columbus demographics exhibited higher than national average Another indicator of the presence of upscale customers in income and population growth, and lower than national average Columbus which hints at a potential market for high-end unemployment.
Each segment offers different aspects that appeal to customers, but the one characteristic that is common with all is low prices. The next alternative is to stick with the dollar specials for at least six to seven months.
Pest analysis is very important and informative. This will not only increase the number of consumers coming in the supermarkets, but also increase the sales volume and thereby increasing the revenue generated by the company and increasing its market share.
Health and organic product selections are expected to have a good demand. Page 8Managerial Communication - I M. To achieve the long term objective of increasing the market share and position itself in the lead, Reed should add new stores where there is potential population growth to combat the rapidly expanding low end stores.
It is easy to attract the Galaxy customers to Reed. This advertising should speak to the high-end shopping experience that Reed stands for. The market is fragmented with multiple players.
Internal Reed Supermarkets started out as a lower-end retailer, but over the past two decades Reed has moved into the high-end in the supermarket business. In this market price is the most important factor, but location, quality, diversity of products and customer service are also points of differentiation.
In the past twenty years, the supermarket chain diversified the products it offers. The market has also become less likely to make constant trips to the traditional grocery stores.
Situational Analysis Industry The industry of Supermarkets is characterized by high volume sales and low profit margins, actually from case Exhibit 2 we see that Reeds made a 2.Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states.
Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue growth.
STEP 5: PESTEL/ PEST Analysis of Reed Supermarkets A New Wave Of Competitor Case Solution: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to.
Search Results for 'reed supermarket' Reed Supermarkets Reed Supermarkets/Lauren Rafi/Section A01 Position: Meredith Collins’s strategy for Reed Supermarkets in Columbus must increase market share from 14% to 16% by boosting.
Welcome to Reed's Market. Smart Lunches. It's time to start planning nutritious lunches to keep up the kids' energy as they head back to the class. Seasonal Freshness. Now is the perfect time to get a variety of fresh, healthy produce. Stop by for a taste today!. Dec 08, · Get access to Reed Supermarkets a New Wave Of Competitors Essays only from Anti Essays.
Listed Results 1 - Get studying today and get the grades you. Case Analysis: Reed Supermarkets: A New Wave of Competitor Introduction & Problem Definition This case involves a mid-sized, regional grocery store chain called Reed Supermarkets.
Reed has retail stores, two regional distribution centers and 21, employees in five states in.Download